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The newly upgraded Orange Hotel has also upgraded its in-house signage system to fit the brand. The first task is that interior signs must be obvious. In addition, we had to continue Orange Hotel’s vibrant and enthusiastic brand positioning and try to add some interesting seasonings to make the simple guiding sign not only a sign but also a light that illuminates the space.
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Project Information
Client I Huazhu Hotels Group I Orange Hotel
Project In I China
Project Complete I 2021 March
Design By I Design Onboard Studio
Design in charge I K.D Hsu、Carlie Ling
Project Design I Agony Tan, Lareina Wang
Photography I Ocean He
Copywriting I Coke Bro
Project Type I Signage Design
Production I HEZHE Shanghai